Amazon customers will typically land on your product detail page after searching for a product and clicking through either on your product listing or product ad. But what happens after they land on your product detail page? Either, they’ll convert and purchase your product, or they’ll move on. So, it is critical that your product detail pages are designed so as to enhance customer engagement. Some factors that affect a customer’s buying behavior are web design, product images, product description, key product features, and enhanced brand content.